Question: You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
- Focus on people to get the product noticed.
- Set the context and include a clear call-to-action.
- Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
- Focus on audio and supers to reinforce your message.
Explanation
For an action objective, Google’s ABCDs emphasize Direct so viewers know exactly what step to take. The product or offer should be understandable before the action prompt appears. A clear call-to-action works best when it is tied to the viewer’s immediate reason to engage. This structure supports sign-ups by connecting the message to a specific conversion path.
Why the other options are incorrect
Minimal audio: Reducing audio is not the key action tactic and may weaken message reinforcement.
People focus: Human-centered creative can support connection, but it does not clearly guide sign-up behavior.
Audio and supers: These can reinforce the message, but they do not replace offer context and a clear action prompt.
Source for verification
https://support.google.com/google-ads/answer/14783551
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.