Question: You work with a national beverage distributor who's launching a new product in a few months. They'd like to promote the product to their existing users and already have their email addresses from a partner site, so they blast information that way. What's wrong with how they're promoting the product?
- Your customer has used email addresses from a previous company.
- Your customer should have emailed all previous users first.
- Your customer should have asked for consent.
- Your customer should have verified the email addresses.
Explanation
Customer Match requires customer information to come from users who shared that data under appropriate permissions. Email addresses collected through a partner site cannot be used for advertising outreach unless the required consent and disclosures are in place. Google’s customer data policies require compliance with applicable privacy laws and Google user consent requirements. This protects user privacy when first-party data is used for personalized advertising.
Why the other options are incorrect
Scenario prompt is only the setup context, not the policy issue.
Previous company data does not identify the core issue because the problem is permission to use the data.
Verified email addresses would not solve the privacy requirement for advertising use.
Emailing previous users first would not replace the need for valid consent.
Source for verification
https://support.google.com/adspolicy/answer/6299717
https://support.google.com/google-ads/answer/6379332
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