Question: Your client is interested in comparing the performance of YouTube campaigns against that of video campaigns across other publishers and media channels. Which two metrics should your client use to get a comparable view of their performance? Select two.
- Reach
- Brand Lift for YouTube
- Engaged-view conversions
- Frequency
Explanation
Reach and frequency are standard media metrics that can be compared across publishers and channels. Reach shows how many unique users were exposed to ads during a given period. Frequency shows how often those users were exposed during that period. Together, they provide a consistent view of audience scale and repeated exposure across video media buys.
Why the other options are incorrect
Measurement prompt is only a question label, not a comparable media metric.
Brand Lift is specific to measuring changes in brand perception and is not directly comparable across all publishers and channels.
Engaged-view conversions are tied to Google video conversion measurement and are not a universal cross-publisher media metric.
Source for verification
https://support.google.com/google-ads/answer/2472714
https://support.google.com/google-ads/answer/1722023
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads - Measurement Certification" page.