Your colleague Jana would like to add a personalization token to a landing page that offers “10 Tips to Generate More Leads.” She would like to add the Company Name property in order to connect with the user, showing that this ebook would be helpful to the individual’s company. How would you respond to Jana?

Contextual Marketing
  • “Sounds like a good idea. But ‘company name’ isn’t personal enough. Let’s use ‘first name’ instead.”
  • “It’s a good idea, but personalization tokens can’t be added to a landing page.”
  • “Good idea. Let’s make sure that our forms have been collecting ‘company name’ so the personalization token will be effective.”
  • “Good idea. Let’s create a buyer persona segment so our buyer persona will see the personalized field.”

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