Your colleague Shane wants to add contextual marketing to all of your company’s landing pages by the end of this month. You respond by telling Shane that this isn’t a recommended approach because:

  • It’s easy to get overwhelmed and best to start small in your efforts.
  • Some content offers are for first-time visitors which means the landing page can’t use contextual marketing.
  • It’s only possible to personalize one section of the website at a time.
  • Your visitors will be confused by having different options on each landing page.
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