Question: Your main store listing is in English. Your app also has translations available in French, Spanish, and German. You have new Spanish-language screenshots that may outperform the existing ones. You want to determine which Spanish-language screenshots perform best with potential users. Which of the following actions should you take?
- Run a localized experiment.
- Run a default graphics experiment.
- Analyze quality metrics on the Play Console.
- Run a store analysis report.
Explanation
A default graphics experiment is used when the asset being tested is a graphic, such as screenshots. The goal is to compare visual variants and measure which set performs better in the store listing. The screenshots may contain Spanish-language content, but the tested element is still a graphic asset rather than translated description text. Google Play’s store listing experiments are designed to evaluate listing visuals and localized text separately.
Why the other options are incorrect
Localized experiment This is used when testing localized text or language-specific listing variations, not this graphics-focused test.
Analyze quality metrics Quality metrics measure app performance and stability, not screenshot variant performance.
Store analysis report Store analysis tracks acquisition trends and conversion behavior but does not run an A/B test.
Source for verification
https://developer.android.com/distribute/users/experiments.html
https://support.google.com/googleplay/android-developer/answer/16386748
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