Question: Your manager wants to know who your primary persona is. The best feedback survey to use is:
- Net promoter score
- Custom feedback survey
- Customer effort score
- Customer satisfaction survey
Explanation
A custom feedback survey allows tailoring questions to identify specific characteristics, preferences, and behaviors of your primary persona. It captures detailed, qualitative data about audience segments. HubSpot Service Hub supports custom surveys with multiple question types, enabling segmentation by persona. This approach provides actionable insights for marketing, sales, and service alignment. Standardized surveys like NPS or CSAT do not collect persona-specific information.
Why the other options are incorrect
Net promoter score: Measures loyalty, not persona characteristics.
Customer effort score: Focuses on friction in processes, not user profiles.
Customer satisfaction survey: Captures satisfaction levels without persona details.
Source for verification
HubSpot Custom Feedback Surveys
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