Question: Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- Apps can be accidentally uninstalled during operating system updates.
- Some users download apps and then forget about them.
- Those who haven't yet downloaded an app might need extra incentive.
- A significant percentage of app users churn after three months.
Explanation
App promotion should include engagement because installs alone do not guarantee continued app usage. Some users install an app but stop returning after the initial interaction. Re-engagement helps bring existing users back to complete valuable in-app actions. App campaigns can support this by optimizing toward in-app conversions instead of only new installs.
Why the other options are incorrect
Operating system updates Accidental uninstall behavior is not a core reason for app engagement strategy.
Extra incentive Users who have not downloaded the app are part of discovery, not engagement.
Source for verification
https://support.google.com/google-ads/answer/6247380?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Apps Assessment" page.