Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

Here is the answer of the question: Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)

• Apps can be accidentally uninstalled during operating system updates.
• Some users download apps and then forget about them.
• Those who haven’t yet downloaded an app might need extra incentive.
• A significant percentage of app users churn after three months.

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