- Schedule 2 tweets per day for 1 month, containing beautiful images of the region around the hotel.
- Experiment with 3rd Party Software Tools.
- Engage a certain number of local social media influencers to post about their experiences with the hotel in Q1.
- Boost 5 Facebook Posts about the hotel that are already performing well organically.
- Drive a certain number of mentions of a relevant branded hashtag in the first two 2 months following the opening.
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