Question: You're collaborating with a brand that primarily focuses on boosting revenue during non-holiday periods. Their loyalty rewards program, featuring monthly members-only specials sent via email, plays a key role in achieving this goal. Which solution should you use across Google owned and operated properties to re-engage loyalty rewards members during non-holiday months?
- Customer Match
- Consent mode
- Enhanced conversions
- Optimized targeting
Explanation
Customer Match uses advertiser-provided first-party customer data to reach and re-engage existing customers across Google owned and operated properties. Loyalty rewards members are a strong fit because they have an existing relationship with the brand. The email-based member list can be used to create audience segments for personalized re-engagement. This supports revenue goals by reconnecting with known customers during priority periods.
Why the other options are incorrect
Consent mode adjusts Google tag behavior based on consent choices, but it does not create re-engagement audiences.
Enhanced conversions improves conversion measurement with hashed first-party data, but it is not an audience re-engagement solution.
Optimized targeting expands beyond selected audiences to find likely converters, but it is not designed specifically to re-engage known loyalty members.
Source for verification
https://support.google.com/google-ads/answer/6379332
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