Question: You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
- Let people take a primary role to humanize the story.
- Put the focus on multiple people so viewers stay engaged.
- Let people take a secondary role so the product shines.
- Put the focus on people to get your brand or product noticed.
Explanation
For a consideration objective, Google’s ABCDs guidance emphasizes helping viewers understand the product and evaluate its usefulness. The product should remain the main focus so its features, benefits, and use case are clear. People can provide context, but they should not distract from the product value. This approach supports Connect by showing why the product is relevant to the viewer’s needs.
Why the other options are incorrect
Focus on people: This is more aligned with awareness creative than product evaluation.
Multiple people: Adding more people can distract from the product and reduce clarity.
Primary role: Humanizing the story can support emotion, but it should not override product understanding for consideration.
Source for verification
https://support.google.com/google-ads/answer/14783551
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