Question: You're looking to buy six chairs for your new dining room table. A retailer advertises the price for one dining chair in an ad. However, when users click on the ad and buy the product, they are charged for a set of six chairs. Which Shopping ads policy is the advertiser violating?
- Restricted content
- Misrepresentation of self or product
- Prohibited practice
- Return policy
Explanation
Misrepresentation applies when product information is inaccurate, unclear, or misleading for shoppers. The advertised price must match what the shopper is actually expected to pay for the product being sold. Showing the price for one chair while charging for a set creates a mismatch between the ad and purchase experience. Google Shopping policies require product listings to present accurate pricing and product details so users can make informed decisions.
Why the other options are incorrect
Return policy is incorrect because the issue is misleading pricing, not refund or return terms.
Restricted content is incorrect because the product itself is not limited by content restrictions.
Prohibited practice is incorrect because the violation is inaccurate product representation, not an advertiser behavior category such as data misuse or system abuse.
Source for verification
https://support.google.com/merchants/answer/6150127
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