Question: You're making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- Learn more
- Book now
- Check us out
- Call now
Explanation
For an action objective, Google’s ABCDs use Direction to make the next step clear. A booking-focused video ad should use a specific call-to-action that matches the desired website conversion. Clear action language reduces ambiguity and tells viewers exactly what to do next. This supports stronger intent because the prompt aligns directly with the booking goal.
Why the other options are incorrect
Check us out: This is vague and does not clearly guide viewers toward a booking.
Learn more: This supports consideration, but it is less direct for driving bookings.
Call now: This points to a phone action rather than the website booking goal.
Source for verification
https://support.google.com/google-ads/answer/14783551
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