Question: You're managing app campaigns for a financial services company. Which of the following assets should you use?
- A video that tells a complete story, including the user's financial problem and how the app solves it
- A headline that states the name of the app and a call-to-action to download
- An image of someone holding a phone with the app on-screen and a logo overlayed
- A screen-capture video of someone exploring their financial performance page
Explanation
App campaigns perform best when creative shows the app experience quickly and clearly. In-app footage helps users understand the product value without relying on abstract storytelling. For a financial services app, showing a relevant feature in use makes the benefit concrete and credible. This follows Google Ads guidance to align assets with the campaign goal and the app’s key user need.
Why the other options are incorrect
Headline: Text alone does not provide the visual app experience needed for stronger creative coverage.
Complete story: A long narrative can delay the app experience and reduce clarity.
Logo overlay: Overlaid logos can distract from the product and are not recommended for image creative.
Source for verification
https://support.google.com/google-ads/answer/6167158
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Creative" page.