You’re managing app campaigns for a tax services software company. Which of the following assets should you use?

  • An image of someone holding a phone with the app on-screen and a logo overlayed
  • A headline that states the name of the app and a call-to-action to download
  • A screen-capture video of someone using the software to fill out their tax return
  • A video that tells a complete story, including the user’s tax problem and how the app solves it
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