Question: You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- Reach planning tool
- Plan workspace
- Forecasting tool
- Insights tool
Explanation
Reach planning in Display & Video 360 is used before launch to estimate campaign exposure for a defined target audience. It can forecast reach, frequency, and target rating points using demographic settings such as age. For a planned TV-related campaign, it helps compare expected delivery against adults 18–34 before media is bought. This makes it the right feature for evaluating future exposure to a specific demographic.
Why the other options are incorrect
Forecasting tool focuses on projected spend and inventory availability, not full demographic reach planning.
Plan workspace is where plans are organized, but it is not the specific feature used to view demographic exposure metrics.
Insights tool is used for analysis and recommendations, not pre-campaign demographic reach estimates.
Source for verification
https://support.google.com/displayvideo/answer/9245485
https://support.google.com/displayvideo/answer/12558376
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