You’re reviewing the average bounce rates of your channels, and you encounter the following metrics. Based on this information, which of the following conclusions can you draw about your channels?

Paid search is working best, because it’s bringing in the most customers.
Organic social is not working, because it has the highest bounce rate.
Paid social is not working, because it’s bringing in the least amount of contacts.
More investigation of the goals of each of these channels and the content they’re directing visitors to is necessary before drawing conclusions.