You’re reviewing the average bounce rates of your channels, and you encounter the following metrics. Based on this information, which of the following conclusions can you draw about your channels?

  • Paid search is working best, because it’s bringing in the most customers.
  • Organic social is not working, because it has the highest bounce rate.
  • Paid social is not working, because it’s bringing in the least amount of contacts.
  • More investigation of the goals of each of these channels and the content they’re directing visitors to is necessary before drawing conclusions.
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