You’re reviewing your organic social data in HubSpot Traffic Analytics and notice the following trend from Facebook. What should be your next steps to investigating this data? Select all that apply.

  • Chat with your team to determine your goals surrounding Facebook.
  • Investigate the content to determine if it’s optimized for conversion.
  • Stop promoting content on Facebook altogether; the data shows it clearly isn’t the right channel for your organization.
  • Immediately invest more resources in the channel. The more viewers see the content, the more likely they are to convert.
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