Question: You’re setting up a Pinterest ad campaign to drive traffic to your website, where you sell handmade candles. You want your ads to be shown to people who are most likely to click through to your website. What objective should you use?
- Conversion objective, to focus on people likely to make a purchase
- Consideration objective, to target people more likely to click through to your website
- Engagement objective, to increase interactions such as saves and close-ups
- Awareness objective , to maximize the number of people who see your ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Pinterest Advertising Essentials Quiz" page.