You’re trying to build out a contextual marketing strategy at your company, but your boss is not seeing the value of it. How do you explain the benefit of personalization?

Contextual Marketing
  • Yes, this is possible for leads.
  • No, this is not something you can personalize.
  • Yes, but only if the lead has visited your website “recently” (past 3 months).
  • Yes, when the recent conversion was in an email.

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