- Review the campaign’s existing assets to see if there are assets of enough types and sizes for good ad coverage, and whether the existing assets meet the recommended standards for quality
- Use the asset report to see which assets are low-performing and gradually swap them out for new ones
- Review the asset report, but wait another month before taking action – it’s too soon to know how well the existing assets are performing
- Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones
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