Question: You've noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
- Supers
- Color
- Call-to-action (CTA)
- Audio
Explanation
Google’s ABCDs guidance uses Attract to address how creative earns attention early. Sound can help create immediate engagement when viewers drop off quickly. Audio cues can reinforce the opening moment and make the ad feel more dynamic. For awareness creative, this supports attention before deeper message development happens.
Why the other options are incorrect
Supers: On-screen text can support comprehension, but it is not the primary attention tactic here.
CTA: A call-to-action supports action, not early awareness attention.
Color: Color can affect visual appeal, but it is not the specified tactic for improving early engagement.
Source for verification
https://support.google.com/google-ads/answer/14783551
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