Is auditing your existing content one of the first steps you should follow when setting up a full-funnel strategy?

Question: Is auditing your existing content one of the first steps you should follow when setting up a full-funnel strategy?

• No
• Yes

Explanation

A full-funnel strategy starts with understanding existing assets before creating new content. Auditing current content helps identify gaps across awareness, consideration, and conversion stages. It also shows which assets can be refreshed, repurposed, or mapped to the right audience mindset. LinkedIn guidance supports using existing content as part of a full-funnel content marketing strategy to improve efficiency and consistency.

Why the other options are incorrect

No is incorrect because skipping a content audit can leave funnel gaps, duplicated messaging, or unused assets.

Source for verification

https://training.marketing.linkedin.com/building-a-full-funnel-content-marketing-strategy-on-linkedin

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