Question: Silke’s marketing goals are centered around reach and building rapport with her audiences. Which type of content should she consider using? Select all that apply.
- Video
- Static images
- Sales inquiry forms
Explanation
LinkedIn’s Sponsored Content formats include visual options that can support reach and audience rapport. Video can communicate personality, expertise, and product context in a more dynamic way. Static images can quickly deliver clear branded messages in the LinkedIn feed. Both formats are useful for awareness and engagement, while direct-response forms are better suited to capturing leads.
Why the other options are incorrect
Sales inquiry forms are designed for lead capture and conversion, not primarily for reach or rapport-building.
Source for verification
https://www.linkedin.com/help/lms/answer/a420488
https://www.linkedin.com/help/lms/answer/a423364
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