Question: Alfred is thinking about including video in his content strategy. What are three ways that you would you recommend he use it for?
- Sales pitch videos
- One-size-fits-all approach videos
- Brand stories
- Pre, during, and post events coverage
- Product demos
Explanation
LinkedIn recommends using video to communicate stories, explain products, and support engagement around key moments. Brand stories help build familiarity and trust by showing the organization’s purpose or perspective. Event-related video can extend value before, during, and after an event by keeping audiences engaged across stages. Product demos are useful for explaining features, use cases, and value in a clear visual format.
Why the other options are incorrect
Sales pitch videos are too product-push focused and may not support audience value or engagement.
One-size-fits-all approach videos are ineffective because video content should match the audience need, funnel stage, and message objective.
Source for verification
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Content and Creative Design" page.