Question: Liling needs to drive consideration. Select two types of content she should consider using.
- Research reports
- Webinars
- Static images
- Job applications
Explanation
Consideration-stage content should help professional audiences evaluate a topic, solution, or business need in more depth. Research reports provide evidence, trends, and structured insight that can support informed decision-making. Webinars allow deeper education and explanation through expert-led content. These formats are stronger for consideration because they give audiences more context than lightweight awareness assets.
Why the other options are incorrect
Static images are better suited for quick awareness or engagement, not deeper consideration.
Job applications support recruiting activity, not consideration-focused marketing content.
Source for verification
https://business.linkedin.com/marketing-solutions/content-marketing organic- paid-media-marketing-strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Content and Creative Design" page.