Question: Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
- Use the LinkedIn Audience Network to reach professionals on mobile apps and websites beyond LinkedIn
- Use AND targeting to target more attributes
- Use website demographics data to target the buying committee
- Leverage company list targeting
Explanation
LinkedIn Audience Network supports broad reach by extending campaigns to professional audiences across approved third-party mobile apps and websites. Website Demographics helps identify professional traits of site visitors, which can inform broader audience planning around the buying committee. Company List targeting can scale reach across defined organizations while keeping targeting aligned to account-based objectives. These methods support awareness by expanding eligible reach without narrowing the audience through excessive attribute layering.
Why the other options are incorrect
AND targeting narrows the audience because members must match multiple targeting criteria at the same time.
Source for verification
https://business.linkedin.com/marketing-solutions/linkedin-audience-network
https://www.linkedin.com/help/lms/answer/a424270/website-demographics-overview?lang=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.