Question: How long will a website retargeting audience take to build, on average?
- Once you reach 300 members, it will depend on your website traffic
- Less than 48h
- Less than 24h
Explanation
A website retargeting audience starts building only after it is created in Campaign Manager. It must match at least 300 member accounts before it becomes active for delivery. Build time depends on eligible website traffic and how many visitors can be matched to LinkedIn member accounts. Processing can take up to 48 hours after the audience has enough matched members, but the main requirement is audience scale.
Why the other options are incorrect
Less than 48h describes possible processing time, not the average time needed to build enough matched website visitors.
Less than 24h is not reliable because audience building depends on traffic volume and matched member accounts.
Source for verification
https://www.linkedin.com/help/lms/answer/a420433
https://www.linkedin.com/help/lms/answer/a415978
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