Question: Reach Optimization must be enabled to see forecasted results for both reach and frequency.
- True
- False
Explanation
LinkedIn uses the reach optimization goal when planning delivery around unique member accounts instead of only total impressions. In Media Planner, forecasted reach and average frequency are tied to planning settings such as objective, audience, budget, schedule, optimization goal, and placement. This matters because reach measures unique member accounts, while frequency estimates repeated exposure within the plan. Without reach-focused optimization, the forecast is not centered on balancing audience coverage and repeated impressions.
Why the other options are incorrect
False ignores that LinkedIn’s reach and frequency forecasting depends on reach-focused planning settings.
Source for verification
https://www.linkedin.com/help/lms/answer/a7167516
https://www.linkedin.com/help/lms/answer/a7167690
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.