Question: Brand equity improves... Select all that apply.
- Pricing power
- Category security
- Customer experience
- Competitive advantage
Explanation
LinkedIn connects stronger brand equity with financial and competitive benefits beyond short-term sales. Strong brands can command pricing power because buyers are more willing to pay for brands they recognize and trust. Brand equity also supports category security by making the brand harder to displace in buying situations. A stronger brand creates competitive advantage by improving recall, preference, and resilience against alternatives.
Why the other options are incorrect
Customer experience is important to business performance, but LinkedIn’s brand equity benefits in this context focus on pricing, category security, and competitive advantage.
Source for verification
https://business.linkedin.com/advertise/resources/b2b-institute/better-bolder-b2b-branding
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