Question: Which lead gen campaign would you consider more successful?
- One that shows a higher ROI (return on investment)
- One that shows the lowest CPL (cost per lead)
Explanation
A successful lead generation campaign should be evaluated by business value, not only by low cost per lead. Low CPL can still produce weak performance if the leads do not convert into qualified opportunities or revenue. Return on investment connects campaign spend to the value created after lead capture. LinkedIn measurement should look beyond lead volume to understand which campaigns generate meaningful outcomes.
Why the other options are incorrect
Lowest CPL measures acquisition efficiency, but it does not prove that the leads create higher business value.
Source for verification
https://www.linkedin.com/help/lms/answer/a423447
https://www.linkedin.com/help/lms/answer/a426289
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.