Question: On a LinkedIn post, when is the copy truncated?
- 120 characters
- 150 characters
- 200 characters
- 100 characters
Explanation
LinkedIn recommends keeping introductory text concise so the main message stays visible before truncation. This matters for Sponsored Content because members often decide whether to engage from the visible feed text. Placing the key value, audience relevance, and call to action early improves clarity. Longer copy can still be used, but important information should appear before the feed display limit.
Why the other options are incorrect
120 characters is below LinkedIn’s recommended visible-text threshold.
200 characters exceeds LinkedIn’s recommended limit for avoiding truncation.
100 characters is shorter than LinkedIn’s stated creative guidance.
Source for verification
https://www.linkedin.com/help/lms/answer/a426534
https://www.linkedin.com/help/lms/answer/a423663
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