Question: The lead score increases as you learn more about how your audience engages with your website and your marketing activities.
- False
- True
Explanation
A lead score reflects how likely a prospect is to become a sales opportunity based on predefined engagement signals. LinkedIn describes scoring as assigning value to actions such as website visits, white paper downloads, or ad clicks. As more engagement data is collected, lead quality can be evaluated more accurately. This supports better nurturing and prioritization across marketing and sales activity.
Why the other options are incorrect
False ignores that lead scoring becomes more informed as audience engagement signals increase.
Source for verification
https://business.linkedin.com/advertise/resources/marketing-terms/mql
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