When setting up your retargeting campaign, converters will be excluded automatically.

Question: When setting up your retargeting campaign, converters will be excluded automatically.

  • False
  • True

Explanation

Converters are not automatically removed when setting up a retargeting campaign in Campaign Manager. LinkedIn allows advertisers to use Matched Audiences and targeting exclusions to refine who should or should not receive ads. Excluding converters must be handled intentionally by adding the relevant audience or conversion-based segment as an exclusion. This prevents budget from being spent on members who already completed the desired action.

Why the other options are incorrect

True is incorrect because converter exclusion is not applied automatically during retargeting setup.

Source for verification

https://www.linkedin.com/help/lms/answer/a420552

https://www.linkedin.com/help/lms/answer/a420879

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.

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