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When setting your campaign’s targeting, the audience count w

When setting your campaign’s targeting, the audience count will include members from Audience Expansion when Audience Expansion is enabled.

Question: When setting your campaign’s targeting, the audience count will include members from Audience Expansion when Audience Expansion is enabled.

  • True
  • False

Explanation

Audience Expansion can increase delivery by reaching member accounts similar to the selected target audience. However, LinkedIn states that the estimated target audience size in Forecasted Results does not include member accounts added through Audience Expansion. The saved audience count also excludes those expanded member accounts. Reporting after launch can include activity from both the target audience and the expansion audience.

Why the other options are incorrect

True is incorrect because LinkedIn excludes Audience Expansion member accounts from the targeting audience count.

Source for verification

https://www.linkedin.com/help/lms/answer/a418929

https://www.linkedin.com/help/lms/answer/a422276

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.

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