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Once you have your leads, how can you attribute them to a sp

Once you have your leads, how can you attribute them to a specific campaign or update? Select two.

Question: Once you have your leads, how can you attribute them to a specific campaign or update? Select two.

  • By downloading a report by ad performance or campaign performance
  • By clicking into the individual campaign in the Campaign Manager and breaking down the lead data by update
  • By selecting all active campaigns and breaking down the data by source

Explanation

Campaign Manager allows lead performance to be reviewed at campaign and ad levels. Downloaded performance reports can connect leads back to the campaign or ad that generated them. Within an individual campaign, lead data can also be broken down by Sponsored Content update to identify which creative drove submissions. This attribution helps compare campaign assets and optimize future Lead Gen Forms activity.

Why the other options are incorrect

All active campaigns does not provide the specific campaign or update-level attribution needed for lead source analysis.

Source for verification

https://www.linkedin.com/help/lms/answer/a425750

https://www.linkedin.com/help/lms/answer/a447152

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.

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