Question: Which type of access would you need to download leads?
- Viewer access only
- Designated Admin OR Lead Gen Forms Manager access on the LinkedIn Page
Explanation
Downloading leads from Lead Gen Forms requires the correct Page-level permission, not only basic ad account visibility. LinkedIn states that lead downloads require Viewer access or higher on the ad account and Lead Gen Forms Manager or higher on the Company Page. This permission allows access to lead data collected through forms created in Campaign Manager. A designated Page admin role can also provide the required lead download capability.
Why the other options are incorrect
Viewer access only is incomplete because LinkedIn also requires the required Company Page permission for lead downloads.
Source for verification
https://www.linkedin.com/help/lms/answer/a421620
https://www.linkedin.com/help/lms/answer/a425750
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "LinkedIn Marketing Strategy" page.