Question: Your boss asks you to report on how your content campaign has contributed to the lead generation goals. What metric do you report on to demonstrate its contribution?
- Total leads generated from your campaign
- Increase of brand awareness
- Returning blog subscribers generated from your campaign
- Social engagements
Explanation
For a lead generation objective, HubSpot recommends judging campaign contribution with contact-creation metrics inside campaigns, especially new contacts and influenced contacts. HubSpot Knowledge Base+1
Those metrics connect the campaign to actual lead outcomes instead of visibility or interaction alone. HubSpot Knowledge Base+1
HubSpot’s content measurement guidance also says reporting should align with the goal that was set at the start of the campaign. HubSpot Academy+1
Because the request is about contribution to lead goals, the correct reporting focus is lead creation attributable to the campaign. HubSpot Knowledge Base+1
Why the other options are incorrect
Increase of brand awareness measures visibility, not direct lead generation output. HubSpot Knowledge Base+1
Returning blog subscribers generated from your campaign is too narrow and does not represent total campaign contribution to lead creation. HubSpot Knowledge Base+1
Social engagements show audience interaction, but HubSpot treats engagement metrics separately from overall campaign contact outcomes. HubSpot Knowledge Base+1
Source for verification
https://academy.hubspot.com/courses/content-marketing
https://knowledge.hubspot.com/campaigns/understand-campaigns
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Content Marketing Certification" page.