Question: Which best practice should a business owner use to serve relevant ads to customers who have already visited particular areas of their website?
- Build a list of relevant placements for each sports category, and then use these to create individual ad groups for each sport.
- Create separate ads for each sports category and then set them to "Rotate indefinitely” within the same ad group.
- Create different remarketing lists based on the specific web pages that the customers visited.
- The owner can include each of the sports categories within the headline and description fields of a single responsive display ad.
Explanation
Using separate data segments based on the specific pages visitors viewed is the best practice because it lets Display targeting match ads to demonstrated interest. Google Ads allows website visitor segments to be built from page rules, such as URL-based conditions or page activity, so messaging can align with the content already viewed. That structure improves relevance because users who visited one product or category section can be reached with ads tailored to that section rather than with a generic message. It also gives the advertiser better control over audience organization and reporting within Audience manager. Google Help+2Google Help+2
Why the other options are incorrect
A) Placement targeting is about where ads appear, not about re-engaging previous site visitors based on their on-site behavior. Google Help+1
B) Ad rotation changes delivery between creatives, but it does not create page-specific audience grouping for previous visitors. Google Help+1
D) A single responsive display ad with broad category text is less precise than segmenting users by the pages they visited and targeting them through data segments. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2454064?hl=en
https://support.google.com/google-ads/answer/6297497?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.