Question: Anish, an advertiser who works at an online marketing firm, has been tasked to develop an audience strategy to reach new customers with a high intent to purchase their products. Which consideration audience should Anish choose for a Google Display ad campaign to meet his objective?
- In-market
- Detailed demographics
- Customer match
- Affinity
Explanation
In-market segments are designed to reach people who are actively researching products or services and showing recent purchase intent. That makes them the strongest fit for a consideration audience strategy focused on new customers who are more likely to convert. In Google Ads, this audience type is specifically positioned between broad interest targeting and first-party re-engagement because it reflects current buying signals. For a Google Display campaign aimed at high-intent acquisition, this is the most direct audience match. Google Help+1
Why the other options are incorrect
Detailed demographics targets users by long-term life facts, not by current purchase intent. Google Help+1
Customer match uses first-party customer data, so it is not the primary consideration audience for finding new high-intent users. Google Help+1
Affinity reaches users based on interests and habits, which is better for awareness than for high-intent consideration. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/2497941?hl=en
https://support.google.com/google-ads/answer/10566573?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.