Question: The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for extending their reach into new cities. It's important that these campaigns get off to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns?
- Set highly-specific location and language settings.
- Exclude tablet devices until the campaign has run for a week.
- Set a daily budget of at least 10x their cost-per-acquisition.
- Apply weekly campaign end dates so that data can be compared more easily.
Explanation
Location targeting and language targeting are campaign settings used to reach the right customers, which is exactly what matters when expanding into new cities. For a new Display launch, tightly defined city and language settings help concentrate impressions in the intended markets instead of spreading reach into irrelevant areas. Google also notes that restrictive location settings affect reach, which shows that location setup is a primary launch factor for Display delivery. Using specific city and language settings gives the campaign a cleaner start by aligning ad delivery with the business’s expansion plan. Google Help+2Google Help+2
Why the other options are incorrect
B) Excluding tablets removes eligible inventory, so it works against an initial reach objective rather than supporting it. Google Help+1
C) A daily budget based on 10 times CPA is a bidding-budget guideline, not the main setup action for expanding reach into specific new cities. Google Help+2Google Help+2
D) Weekly campaign end dates are not a Google Ads best practice for improving launch reach and can interrupt normal delivery. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1722072
https://support.google.com/google-ads/answer/1722078
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.