The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for extending their reach into new cities. It’s important that these campaigns get off to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns?

Here is the answer of the question: The owner of a clothing retail company has asked their marketing team to create a number of Display campaigns for extending their reach into new cities. It’s important that these campaigns get off to an optimal start in terms of reach. What should the marketing team do to make sure that they meet their goal with these new Display campaigns?

• Set highly-specific location and language settings.
• Exclude tablet devices until the campaign has run for a week.
• Set a daily budget of at least 10x their cost-per-acquisition.
• Apply weekly campaign end dates so that data can be compared more easily.

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