Question: What is a best practice when incorporating specific images and logos in responsive display ads?
- Watermarking images to protect company assets.
- Using small text in logos in order to free up space for the background image.
- Positioning logos in the top left or top right of an image.
- Making sure image assets aren't made up from a collage of images.
Explanation
Google’s guidance for responsive display ads says to use clear, high-quality image assets that focus on one main subject. Collage-style creatives reduce clarity when ads are resized across placements, especially on smaller screens. A single focused image makes the product, service, or brand easier to recognize and helps the ad adapt better to different layouts. This is why Google specifically recommends avoiding collage images in display creative best practices. Google Help+1
Why the other options are incorrect
A) Watermarks are not a recommended creative best practice for responsive display ads, and they can interfere with image quality and ad presentation. Google Help
B) Small text inside logos weakens legibility, especially when assets are rendered in reduced sizes across placements. Google Help+1
C) Google’s guidance does not define top-corner logo placement as the key best practice here; the emphasis is on clean, non-collage image assets and adaptable layouts. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/9823397
https://support.google.com/google-ads/answer/9050310
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.