Question: Carl owns a car dealership and wants to use Google Display ads to promote his top-selling models. How should he structure his Google Ads account to achieve his objective?
- He should allow the system to automatically structure the account around the different car models that the dealership promotes.
- He should create a single ad group to cater for all car models that the dealership promotes.
- He should create separate accounts for each car model that the dealership promotes.
- He should create separate ad groups for each car model that the dealership promotes.
Explanation
Google Ads uses ad groups to organize ads by a common theme, such as different products or services. Structuring one ad group per car model keeps targeting and creative aligned with each model. It also provides cleaner control over bids and clearer performance reporting at the ad group level. A broad structure that mixes multiple models into one group reduces relevance and makes optimization less precise. Google Help+2Google Help+2
Why the other options are incorrect
A) Google Ads does not automatically build the recommended product-based structure for this objective; advertisers organize campaigns and ad groups around relevant themes. Google Help+1
B) One ad group for all models combines different themes, which conflicts with Google’s guidance to organize ads by a common theme. Google Help+1
C) Separate accounts are unnecessary because different products are typically organized within campaigns and ad groups, not split into multiple accounts. Google Help+1
Source for verification
Google Ads Help: How ad groups work. Google Help
Google Ads Help: Ad group: Definition. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.