Question: Matias is part of a marketing team that is launching a new Discovery campaign. His boss has asked him to compile assets for the campaign. What best practice should he follow in choosing assets?
- Use generic messaging in description fields so as to capture the interest of a larger audience.
- Use Google Images to download as many relevant image assets as possible.
- Add call-to-action text over their image assets to better inform potential customers.
- Use inspiring high-quality images that highlight the brand's value proposition.
Explanation
For Discovery creative, Google recommends using high-quality image assets that communicate the brand’s value proposition clearly. Strong visual assets are important because these ads appear in highly visual environments and need to capture attention quickly. Google’s guidance also emphasizes minimal text and effective lighting, which supports clean, compelling creative rather than cluttered or low-quality visuals. This makes brand-focused, polished imagery the best practice when selecting assets for the campaign. Google Help+1
Why the other options are incorrect
A) Broad, generic description copy reduces relevance and is not the asset-selection best practice Google highlights for this format. Google Help
B) Downloading images from Google Images is not an approved asset strategy and does not align with Google Ads creative or ownership requirements. Google Help
C) Overlaying call-to-action text on images conflicts with Google’s recommendation to use minimal text in visual assets. Google Help
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/13704860
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.