Question: A company in the video game industry has designed a new steering wheel that's ideal for fans of racing games. They want to create awareness for this new device via Google Ads and have learned that Affinity Audiences could help them with their marketing goal. How can Affinity Audiences help this company to reach potential customers?
- It'll allow them to reach people based on an overview of their habits, passions, and lifestyles.
- It'll allow them to reach people who are already in the market to purchase a steering wheel for their video game console.
- It'll allow them to reach people who have already engaged with their website.
- It'll allow them to reach broad segments of the population that share common demographic traits.
Explanation
Google Ads uses Affinity segments to reach people based on a broad picture of their lifestyles, passions, and habits. This makes them suitable for awareness because they help a brand connect with users who have strong long-term interests related to a category. For a racing game accessory, that means reaching people whose behavior signals ongoing enthusiasm rather than immediate purchase intent. This audience type is designed to expand visibility among relevant interest-based groups across the Google Display Network. Google Help+1
Why the other options are incorrect
B) This describes In-market segments, which focus on users actively researching or planning a purchase rather than users defined by long-term interests and habits. Google Help+1
C) This refers to your data segments, which target people who previously interacted with the business, such as website visitors. Google Help+1
D) This matches Detailed demographic segments, which are based on long-term life facts, not on passions, lifestyles, and habits. Google Help+1
Source for verification
About affinity segments - Google Ads Help Google Help
About audience segments - Google Ads Help Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.