Question: Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Select 2 Correct Responses
- Target ROAS bids are automatically optimized at auction-time, so she must set up her Target CPA.
- Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value.
- To use machine learning for conversion value optimization, she needs to set up conversion tracking.
- She must select a Manual CPC bid strategy and set her bid manually at the ad level.
Explanation
Target ROAS is a value-based Smart Bidding strategy, so it needs conversion tracking in place to measure the actions the campaign generates. It also requires conversion value so Google Ads can understand how much each conversion is worth and optimize bids toward return, not just volume. Without recorded values, Target ROAS cannot calculate or optimize for return on ad spend correctly. These two setup steps give Google Ads the data it needs to use auction-time signals for conversion value optimization. Google Help+3Google Help+3Google Help+3
Why the other options are incorrect
A) Target CPA is a different bidding approach focused on cost per conversion, so it is not a required setup step for Target ROAS. Google Help+1
D) Manual CPC does not use Google Ads value-based automated bidding, so it is not required to implement Target ROAS. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6268637
https://support.google.com/google-ads/answer/1722022
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.