Question: Which Google Analytics report should an advertiser use to determine how Display ads are influencing other ad channels in creating conversions?
- Conversion Report
- Click-through Rate Report
- Top Conversion Paths Report
- Audience Insights Report
Explanation
This report shows the sequence of channel interactions that happen before a conversion, which makes it the right place to evaluate cross-channel influence. It helps identify where Display appears earlier in the path and whether another channel receives the final conversion credit. That view highlights assisted conversions and the role of each touchpoint, instead of showing only isolated channel results. Because the goal is to understand how Display supports other channels in driving conversions, a conversion path report is the correct analysis. Google Help+1
Why the other options are incorrect
Conversion Report shows conversion outcomes, but it does not map the full sequence of channel interactions that led to them. Google Help+1
Click-through Rate Report measures ad engagement, not how multiple channels contributed along the path to conversion. Google Help+1
Audience Insights Report focuses on audience characteristics and trends, not attribution across channels. Google Help+1
Source for verification
https://support.google.com/analytics/answer/10595568?hl=en
https://support.google.com/analytics/answer/10596866?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.