Question: Stacey created a Google Display ads campaign and invested $1000 over a period of one month, during which time she saw 40 click-through conversions and 10 view-through conversions. What's the average CPA of Stacey's Display campaign, if she uses view-through conversions to get a more accurate picture of it's full value?
- l
- 100
- 25
- 40
Explanation
The provided answer key conflicts with Google Ads methodology. Average CPA is calculated by dividing total cost by total conversions, and Google defines view-through conversions as additional conversions that happen after an ad is viewed without a click. If the campaign spent $1,000 and produced 40 click-through conversions plus 10 view-through conversions, the total is 50 conversions. That makes the average CPA $20, not $25. Under official Google Ads terminology, the listed key is not aligned with the documented formula. Google Help+1
Why the other options are incorrect
A) This is not a valid calculated value under Google Ads definitions for the data provided. Google Help
B) This would only be correct if total conversions were 10, which does not match the numbers given. Google Help
C) This result comes from dividing $1,000 by 40 only, which excludes the 10 view-through conversions even though the prompt says to use them. Google Help+1
D) This would only be correct if total conversions were 25, which is not supported by the scenario. Google Help
Source for verification
https://support.google.com/google-ads/answer/6396841
https://support.google.com/google-ads/answer/16542520
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.