Question: Which type(s) of conversions measure when customers see but don't interact with an ad before later purchasing a product?
- Click-through and view-through conversions
- Click-through conversions
- View-through conversions
- Neither
Explanation
View-through conversions measure cases where a user sees an ad, does not interact with it, and then later completes a conversion. In Google Ads, this metric is especially important for Display because it captures the value of impression-based influence that is not reflected in click-based reporting. A click is not required for this conversion type to be counted. That is why this is the only conversion type that matches a purchase happening after ad exposure without ad interaction. Google Help+1
Why the other options are incorrect
A) This includes click-based activity, but the scenario specifically excludes ad interaction before the purchase. Google Help
B) Click-through conversions require an ad interaction, so they do not fit a conversion that happens after only an impression. Google Help
D) Google Ads does measure this behavior through view-through conversions, so this choice is incorrect. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/16542520?hl=en
https://support.google.com/google-ads/answer/7320922?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.