Question: A business owner has successfully run a Google Ads account for a number of years. The owner recently heard Discovery ads mentioned but isn't sure what they are nor how they work. Which of the following statements is true of Discovery ads?
- They're a way of reaching users on less traditional platforms outside of Google Ads, such as Waze and Google Earth.
- They give users the opportunity to quickly learn more about a business or product with the help of an interactive guide.
- They're a type of ad extension that encourage users to engage with the ads more before clicking through to the website.
- They're a way to reach the right user at the right time while also understanding consumers' intent across Google properties.
Explanation
This campaign type is designed to reach people across Google’s visual surfaces by using audience and intent signals to find users who are likely to engage. In current Google Ads documentation, this product family is described through Demand Gen campaigns, which extend the Discovery format across YouTube, Discover, Gmail, and the Google Display Network. That makes the core idea accurate because it combines broad Google-property reach with targeting based on user interests, intent, and behavior. It is not an extension, an interactive guide, or a format for off-platform properties. Google Help+1
Why the other options are incorrect
A) These ads do not run on Waze or Google Earth, and Google documents them on Google-owned surfaces such as YouTube, Discover, Gmail, and the Google Display Network. Google Help
B) Google does not define this format as an interactive guide; it is a campaign type that uses visual ads and audience signals to drive engagement and action. Google Help+1
C) These are not ad extensions; they are a distinct campaign type with their own placements, creatives, and audience features. Google Help
Source for verification
https://support.google.com/google-ads/answer/13695777
https://support.google.com/google-ads/answer/15594567
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Display Professional Certification" page.